Editorial Standards
Last Updated: Jan 2026Our commitment
TWM Media publications are committed to producing accurate, fair, and independently reported journalism. All editorial decisions are made by our editors and writers, free from advertiser or commercial influence.
Accuracy & verification
Every factual claim must be verified through at least one primary source. Statistics, data, and market figures must carry attribution. Where sources ask to remain anonymous, editors must be informed and must independently verify the information.
Labelling
- News: Reported facts, no editorial opinion
- Analysis: Interpretation grounded in evidence
- Opinion: Clearly attributed, labelled as opinion
- Sponsored: Paid commercial content, clearly disclosed
Note: Sponsored content is produced separately from our newsroom. It does not influence editorial coverage and is always clearly labelled "Sponsored" or "Paid Partnership."
Advertising Policy
Last Updated: Jan 2026Commercial independence
Advertising and sponsored content relationships do not influence our editorial coverage. Advertisers cannot request positive reviews, pre-publication approval of articles, or any form of editorial access.
Accepted formats
We accept display advertising, sponsored content, product launches, newsletter sponsorships, and event partnerships. All formats are clearly disclosed to readers.
Prohibited categories
We do not accept advertising from: unlicensed gambling operators, unregulated financial products, products making unverified health claims, or content that conflicts with our editorial values.
Partnership enquiries
Contact our commercial team at partnerships@twmmedia.co.ke
Contributor Guidelines
Last Updated: Jan 2026Who we work with
We commission and accept freelance contributions from journalists, subject-matter experts, and practitioners. Guest contributors must disclose any relevant conflicts of interest before submission.
What we look for
Original reporting, data-led analysis, and expert commentary anchored in the African context. We do not publish content that has been published elsewhere. Pitches should include: a clear news hook, proposed sources, and a short bio.
Style & standards
All contributions must meet our editorial standards — accuracy, attribution, and balanced sourcing. Our editors reserve the right to edit for clarity, length, and house style.
Submit a pitch
Email editorial@twmmedia.co.ke with subject line "Pitch: [Your proposed headline]"
Corrections Policy
Last Updated: Jan 2026Our approach
We correct errors transparently and promptly. When a factual error is confirmed, we update the article and append a clearly labelled correction note at the bottom of the piece with the date and nature of the change.
What counts as a correction
Factual errors, misattributed quotes, incorrect figures, or materially misleading statements. Clarifications for ambiguous but technically accurate statements are labelled "Clarification" rather than "Correction."
How to flag an error
Email corrections@twmmedia.co.ke with the article URL, the specific error, and the correct information with a source. We aim to respond within 24 hours.
Privacy Policy
Last Updated: Jan 2026Data we collect
We collect standard analytics data (page views, referral sources, device types) to understand our audience. We do not sell personal data to third parties. Newsletter subscribers provide email addresses voluntarily.
Cookies
Our publications use cookies for analytics and to serve relevant advertising. You can opt out of non-essential cookies via your browser settings or our cookie preference centre on each publication.
Contact
For privacy-related queries, contact privacy@twmmedia.co.ke